Joe Pulizzi shares with Phillip Lanos how he focused on one type of content for 36 months before he decided to diversify.

As an expert in digital marketing you can take his suggestion as a diagnosis for what you should be prepared to do with your own content marketing and podcast.

Joe Pulizzi - Founder of Content Marketing Institute: Joe cuts straight to the point and exclaims that starting a podcast to build an audience isn't the best move. In fact, Joe attributes the success of his books and institute to his blog and email subscribers but you'll have to be prepared for the journey it truly is to build an audience. To Reach This Guest Visit: http://www.joepulizzi.com/ Follow on Twitter: @JoePulizzi https://twitter.com/JoePulizz