Content Is Step 7 Feat. Joe Pulizzi

Joe Pulizzi - Founder of Content Marketing Institute

Joe cuts straight to the point and exclaims that starting a podcast to build an audience isn't the best move. In fact, Joe attributes the success of his books and institute to his blog and email subscribers but you'll have to be prepared for the journey it truly is to build an audience.

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Follow on Twitter: @JoePulizzi