Rand Fishkin shares how his then company Moz SEO bet everything on their Whiteboard Friday video series, even though it was their worst preforming content. This was a long term content strategy that paid off huge R.O.I. for their search engine optimization and overall success of their company.

Rand attributes a majority of the success that MOZ, an SEO company, achieved to his WhiteBoard Friday's weekly vlog. Rand continues to share examples of how and why your content needs to be done with purpose in order for you to benefit from the power of this type of contact with your audience. To Reach This Guest Visit: https://moz.com/rand/ Follow on Twitter: @Randfish https://twitter.com/randfish