marketing

The subtle way podcasting fits into the world of B2B lead generation

The subtle way podcasting fits into the world of B2B lead generation

The opportunity in podcasting being a workable model to be used as a loss value lead generation channel still exists — its ROI is equivalent to your Minimum Viable Product and your invited guests need for your MVP.

If you’re interested in why I’m in a position to bring this this topic up for discussion — it’s because I’m in the podcast production business.